notes from the desk
The blog
Thoughts on turning ideas into businesses that work, from Bron's desk to yours.
Your brand story comes before your logo
Most founders start with a logo. The businesses that last start with a story. Here's why, and how to find yours.
Five freelancers, one idea: what every handover really costs you
Hiring a strategist, copywriter, designer and developer separately looks cheaper. Here's what it actually costs.
Getting found in ChatGPT: what AI search means for small businesses
Your customers are asking AI assistants for recommendations. Here's how to make sure your business is part of the answer.